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EMAIL AT- support@itldigitaltech.com CALL AT- +8801830312344
The world is shifting from analog to digital and marketing is no exception. As technology development is increasing, digital marketing, social media marketing, and search engine marketing are also increasing. Internet users are growing rapidly and digital marketing has profited the most because it mainly depends on the Internet. Consumer buying behavior is changing and they are more inclined towards digital marketing than traditional marketing.
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing
Various Components of Digital Marketing
Search Engine Marketing:
A search engine is a web-based tool that helps the user to find the information they are looking for. Examples of search engines are Google, Yahoo, Bing, Baidu, etc. Search engine marketing refers to any activity that increases a user’s website rank in any search engine. There are two types of Search engine marketing search engine optimization (SEO) and paid search.
Email:
There are several reasons why it’s so hard to dislodge email as a channel that delivers medium to high ROI for your business, but the one thing you can’t take away from email is its versatility. Although email may not be the newest technology available, it allows you to apply the latest trends in content marketing, such as personalization and automation, without hurting your marketing budget mail also can support other marketing objectives, so it’s no surprise that 73% and 63% of B2B marketers say that email is their top tool for generating leads and driving revenue, respectively. Beyond lead generation and revenue, email helps you in many more ways as follows:
1. Email has become so widespread that it reached 3.9 billion users in 2020, and the figure is expected to grow to 4.3 billion users in 2023—more than half of the world’s population!
2. Email still delivers the best returns, with 73% of respondents of a study ranking the channel as excellent, compared to SEO and paid search at 72% and 67%, respectively.
3. For every $1 spent on email marketing, you can expect a $42 average return on investment.
4. Up to 62% of opens are done on a mobile device, compared to 10% on desktop
Social Media
Social media marketing is on this list for some very worthwhile reasons, but this isn’t just about social media users reaching the 3.81 billion mark. From being a channel that people use to establish personal connections, social media has evolved into something grander, bigger, and better than what it was originally envisioned to be
1. Facebook: It is the number one social media platform. A company can promote its products and services on Facebook.
2.LinkedIn: Professionals write their profiles on LinkedIn and can share them with others. The company also builds its profile and LinkedIn connects these two dots companies and professionals.
3.Google+: It is Google’s social network, and user can easily connect based on their common interest and friendship.
4. Twitter: Its strategy is to increase brand awareness and sales, attract new followers, and lead and boost conversions.
Affiliate Marketing:
In affiliate marketing, the company rewards subsidiaries for every customer or visitor they bring to the company’s website by their marketing efforts or strategy on behalf of the company. According to Pat Flynn’s Smart Passive Income, “Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make”.
Online Display Advertising In traditional marketing, there is a poster or billboard of any company on both sides of the road or an ad in a magazine/newspaper to promote their product or service. Online display advertising is a digital version of that. Today, a marketer can use online display advertising to achieve the same thing. There are different types of display advertising such as video ads, banner ads, interactive ads, rich media, etc. Display advertising is great for catching the eye due to graphic ads.
Comparison Between Traditional & Digital Marketing
Traditional marketing is the most recognizable form of marketing. Most people are used to traditional
marketing due to its longevity. Some examples of traditional marketing include tangible items like ads in a newspaper or magazine. It also includes a billboard, brochure, commercial on TV or radio, poster, etc. It is a non-digital way of marketing. Whereas digital marketing uses various digital channels to reach customers. Some comparisons are given below
Traditional Marketing
- Traditional Marketing refers to the marketing that uses traditional channels or media, for marketing communication.
- Static
Digital Marketing
- Digital Marketing implies the marketing of products and services via digital channels, such as the Internet, smartphones, display ads, and other digital mediums.
- Dynamic
- Comparatively fast
- Comparatively high